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Retailers are no longer worried about customers becoming brand loyalists and leaving them. They’re working with more brands, and they’re looking to innovate. They know today’s customers want storytelling, so they’re letting brands in. And brands know better than to rely too heavily on associates.
They know that there are these co-retailing spaces and they know that it costs money to be a part of them. It doesn't necessarily mean that another retail store has actually endorsed you and spent money to buy your product.
The big brands are dying because they try to be everything to everyone. Be and think like a small company, even if you are a big company.
When people come to New York they want to come shopping on Fifth Avenue. It’s just that they don't always want to carry bags on the subway, or, to pay local sales tax.
You're going to have a chance to experience brands unlike you have before. Being that they're going to be in your hands, in your face and in your minds and on your phone all at once, and all at one time.
New retail channels have changed what consumers want from stores. The nature of a fashion company has changed too. Fashion is becoming more like a media company.
I ask designers with small brands about their goals. How much time are they willing to dedicate to this? Is this a hobby or something they are investing their time and energy into? Where do they want to be in five years? People don’t really think about that.
Syama Meagher… cited a recent flurry of inquiries from American brands asking when they might be able to open up shop in Cuba. She predicted most retail development in the country will be attached to hotels and resorts, as is the case in places like Chennai, India, with luxury travelers the first wave of arrivals.
A lot of brands are really trying to crack the brick and mortar to mobile conversation. So the notion of someone like MM.LaFleur creating a co-working space is intriguing.
Scaling Retail recently interviewed leading industry players on the rising emerging designer market.
Read the white paper to learn what representatives from MATCHSFASHION.COM, POOLTRADESHOW, Topshop, Coveteur and others have to say.
Working with Syama has been the best business decision I have made venturing into the fashion industry. Her scope of knowledge is extensive.
What strikes me most through our work together is her skill and way of keeping things friendly but still professional, which has been a breath of fresh air. She is honest, to the point, dependable, and is really thorough at teaching along the way so that you don't feel dependent upon her skills...
Syama took us from the dark ages into the light.... All I can say is, listen to what this woman has to say.
Syama helped us create a unique road map for our brand. She guided us in directions we didn't even know existed.
Her breadth of knowledge of the fashion business is extensive - from working on our financial forecasting, to helping develop our sales strategy and marketing plan, to pitching to stores.